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Nike Campaign "Borrows" Album Art
Posted: Fri Jun 24, 2005 11:10 am
by rec|use

Rob Kleckner reports:
Exhibit A: Classic cover art for Minor Threat's self-titled 1984 compilation.
Exhibit B: Nike Skateboarding's poster image for its "Major Threat" 2005 East Coast Tour.
You don't need a degree in graphic design to notice the similarities here. They're the fucking same. Oh, wait-- one is blue, not red. And Major, not Minor. And there are some Nike logos tossed in there. This brings to mind an interview with Vanilla Ice, defending the differences between "Ice Ice Baby" and "Under Pressure" ("dun dun dun duh-duh-duh dun" vs. "DUN dun dun dun duh-duh-duh dun").
Come on, Nike, your Swoosh is one of the most iconic brand images in the world, perhaps a tiny notch below the Golden Arches and maybe Coca-Cola; you don't need to be appropriating another culture for yourselves.
But Nike is smart enough to know better, right? They must have asked permission. We spoke to a representative from Dischord Records, Minor Threat's label, if Nike had asked to borrow these images. They said the following: "No, they stole it and we're not happy about it. Nike is a giant corporation which is attempting to manipulate the alternative skate culture to create an even wider demand for their already ubiquitous brand. Nike represents just about the antithesis of what Dischord stands for and it makes me sick to my stomach to think they are using this explicit imagery to fool kids into thinking that the general ethos of this label, and Minor Threat in particular, can somehow be linked to Nike's mission. It's disgusting."
Dischord is not sure of what action they are going to take, but you can tell they are not happy with Nike's choice. We will keep you updated as we learn more about the situation.
Posted: Fri Jun 24, 2005 11:31 am
by 4X541N7
HAHAHAHAHA....
Hope they rape Nike in that ass with a stick!
Posted: Fri Jun 24, 2005 12:41 pm
by Onibubba
This has been getting a lot of attention over at suicidedgirls.com this morning. That is such an utter lack of class and respect to not even contact them for permission...And it SO goes against Ian and Dischord's way of marketing and selling.
I wrote a nasty-gram to Nike telling them it was in poor taste and that I would do what I could to see that music fans avoid Nike merchandise...Not that I own any Nike merchandise, but I'm not telling them that.
Posted: Fri Jun 24, 2005 3:05 pm
by Spam
FUCKING MARKETING Genius on Nikes part. I love it. Go Nike even if I don't wear your shoes I love that.
Posted: Fri Jun 24, 2005 4:00 pm
by B_Ko
Onibubba wrote:This has been getting a lot of attention over at suicidedgirls.com this morning. That is such an utter lack of class and respect to not even contact them for permission...And it SO goes against Ian and Dischord's way of marketing and selling.
I wrote a nasty-gram to Nike telling them it was in poor taste and that I would do what I could to see that music fans avoid Nike merchandise...Not that I own any Nike merchandise, but I'm not telling them that.
Sucide girls...Now that's some fine punkporn.
Posted: Sat Jun 25, 2005 12:42 am
by Coor
B_Ko wrote:Onibubba wrote:This has been getting a lot of attention over at suicidedgirls.com this morning. That is such an utter lack of class and respect to not even contact them for permission...And it SO goes against Ian and Dischord's way of marketing and selling.
I wrote a nasty-gram to Nike telling them it was in poor taste and that I would do what I could to see that music fans avoid Nike merchandise...Not that I own any Nike merchandise, but I'm not telling them that.
Sucide girls...Now that's some fine punkporn.
I envy the fact that was all you got out of the threat...<penis envy>
Posted: Tue Jun 28, 2005 7:25 am
by Onibubba
Posted: Tue Jun 28, 2005 2:41 pm
by rec|use
i was just on my way to here to post that same thing
Posted: Tue Jun 28, 2005 9:29 pm
by Hardcoregirl
Aww man, I bet the XxXstr8XedgeXxX kids were about to totally riot...lol...
I'm more of a Fugazi fan myself...
Posted: Wed Jun 29, 2005 10:47 am
by rec|use
i stopped picking on straight edge kids years ago
grow up
=)
Posted: Wed Jun 29, 2005 11:31 am
by 4X541N7
rec|use wrote:i stopped picking on straight edge kids years ago
grow up
=)
Are you tring to be a dick?...Or humourous?...Most of the time, I'm not sure...This being one of those times...Because, most of us are tired of people being jerkoffs for no reason...If you're just joking...Than I'm sorry I missed the humour...
Posted: Wed Jun 29, 2005 11:55 am
by rec|use
the =)
means i was joking
and i wasn't joking at straight edge expense
i was ribbing hardcore girl
Posted: Wed Jun 29, 2005 4:05 pm
by 4X541N7
rec|use wrote:the =)
means i was joking
and i wasn't joking at straight edge expense
i was ribbing hardcore girl
I picked up on that...But I wasn't sure...Sorry for the drama catalyst...