Jaguar Proves Diamonds Aren't Forever in Monaco
Posted: Thu May 27, 2004 3:01 am
When F1 driver Christian Klien crashed Sunday on the first lap of the Monaco Grand Prix, he knew the damage would be costly. He just didn't know how costly.
A flawless 108-carat diamond worth $322,000 was embedded in the nose of his car as part of a publicity campaign to promote the Israeli gem firm of Steinmetz, with a tie-in to Ocean's 12, the George Clooney-Brad Pitt film about a European jewel heist.
After the crash, debris was spread over an area of more than 200 yards. The diamond, presumably, was somewhere in that area.
"We're searching a very large area for a very small diamond," Jaguar spokesman Nav Sidhu said. "We're not expecting someone to turn up and say, 'Hey, we've found your diamond.' "
Exacerbating the problem was the fact that Klien crashed in the first lap. They had to wait two hours for the race to end to safely search for the diamond. "At that point, I should probably have been worried about the car or the race or the driver," Sidhu told The London Independent, "but, I must admit, my immediate thought was for the diamond."
Jaguar has offered a new X-series car worth $45,000 to anyone who returns the diamond, which is about the size of a shirt button. A diamond was also put in the car of Klien's teammate, Mark Webber.
Because of the high cost of underwriting the risky stunt, neither diamond was insured. Sidhu said he hadn't spoken with Steinmetz, but said, "At the end of the day it is the sponsor that will take the loss."
A flawless 108-carat diamond worth $322,000 was embedded in the nose of his car as part of a publicity campaign to promote the Israeli gem firm of Steinmetz, with a tie-in to Ocean's 12, the George Clooney-Brad Pitt film about a European jewel heist.
After the crash, debris was spread over an area of more than 200 yards. The diamond, presumably, was somewhere in that area.
"We're searching a very large area for a very small diamond," Jaguar spokesman Nav Sidhu said. "We're not expecting someone to turn up and say, 'Hey, we've found your diamond.' "
Exacerbating the problem was the fact that Klien crashed in the first lap. They had to wait two hours for the race to end to safely search for the diamond. "At that point, I should probably have been worried about the car or the race or the driver," Sidhu told The London Independent, "but, I must admit, my immediate thought was for the diamond."
Jaguar has offered a new X-series car worth $45,000 to anyone who returns the diamond, which is about the size of a shirt button. A diamond was also put in the car of Klien's teammate, Mark Webber.
Because of the high cost of underwriting the risky stunt, neither diamond was insured. Sidhu said he hadn't spoken with Steinmetz, but said, "At the end of the day it is the sponsor that will take the loss."